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Friday, August 9, 2013

How to Get Good Reviews on Amazon - #Book Blast, #Review and #Prize! #goddessfish



HOW TO GET GOOD REVIEWS ON AMAZON
By
Theo Rogers

BLURB:  
How To Get Good Reviews On Amazon is a simple, no-nonsense guide that teaches exactly what it says it does. Based on both psychological science and thousands of hours of conversation with some of Amazon’s top reviewers, it takes you behind the scenes into the reviewing subculture that has grown up on Amazon’s website. It gives you a deep, insider’s knowledge of how the top reviewers think and operate. It not only shows you what to do: it takes you inside the reviewers’ heads so that you can see for yourself both how these techniques work and why they’re so effective.

Lessons include:

·        A simple, four-part formula for writing emails that get your work reviewed.
·        Three things never to say when communicating with reviewers!
·        How to pick reviewers who are more likely to give you a good review.
·        How to reduce the chance that a reviewer you contact will post a bad review – even if it turns out they don’t like your work!
·        How people get caught out when receiving reviews from friends and family.

This book teaches an honest, straightforward approach that works. It works because it’s not based gimmicks or tricks but on a real understanding of how Amazon reviewers operate: most of all on what they expect from authors and other sellers. If you want to know how to talk to Amazon reviewers in a way that will make them respect you as a professional and see you as the kind of seller they actually want to help, this is the book for you.

 
Excerpt:

Sellers do quite often turn up on forums on Amazon, specifically asking for reviews. Unfortunately, a while ago Amazon changed its policies to expressly forbid this sort of behavior in all forums but one: the Meet Our Authors forum. The trouble with this is that the Meet Our Authors forum is very largely just a bunch of authors spamming each other. Very few seem to have any real interest in what the others are saying.

Despite Amazon’s rule against using its forums for self promotion, people still do it. And in practice the reception that authors and other sellers get when they post on any of the multitude of forums does vary. To some degree it depends on how the author or seller handles themselves.

The other thing you should always be extremely careful about is paying close attention to the codes of behavior considered appropriate among the forum regulars. Different forums have different levels of tolerance for authors or other sellers seeking reviews, or otherwise promoting themselves. For example, the Romance forum has a reputation as a place you should absolutely never leave this kind of post – unless you actually want to be ripped to shreds. Indeed, the Romance forum has developed a reputation as an extremely hostile place for authors in general. So it is important to do your homework on the specific forum you’re considering using.

Nona's review:
Question: How do you get a review on Amazon?
Answer: You ask for one.

Okay, it’s nowhere near that simple. But it’s something I honestly did not know when my first book was published. I had no idea that it was possible to approach an Amazon reviewer and ask her to read my romance. Some authors are very promotion savvy and others, like me, are slower to catch on. Writing the book is only half the battle. We then have to promote ourselves and our book. It can seem overwhelming and sometimes downright scary.

And we need reviews! The more reviews you get, the more attention your book receives and the more copies it’s likely to sell. And where will those reviews give you the most bang for the buck? Amazon.
Sure, there are other booksellers out there, but let’s be real. Amazon’s the biggie.

Now when I say “bang for the buck”, that’s just an expression. Mr. Theo Rogers, author of “How to Get Good Reviews on Amazon” would never advise you to buy reviews—or heaven forbid, offer a bribe in return for one. Nor would he advise you to create a fake account to give yourself five stars. And PLEASE don’t get all your friends and relatives to sign on and give you stellar reviews.

Theo Rogers is himself a popular Amazon reviewer. That’s what makes this booklet (48 pages) special. He’s an insider. He knows the community, its members, its inner workings.  It’s a tight-knit group. And most of all, it’s a group of people who love books. They take reviewing very seriously, and they do it for love.

Mr. Rogers spends some time explaining reviewer rankings and what they mean. A review from someone with a high ranking can help boost your book. He also tells you how to select possible reviewers for your book and how best to approach them. And he tells you specifically what NOT to do. An author must tread carefully, especially around the Amazon forums. A blunder there can backfire.

He also provides links that help explain his points and save readers time and frustration for having to search for this information ourselves.
  
Though some of Mr. Rogers’ advice seemed like common sense, some of it seemed counter-intuitive and surprised me. But when he explained his reasoning, I nodded and thought, Oh, I see. His book offers some very thought provoking and solid advice. I recommend it for any author who would like to try his/her hand at approaching a high-ranking Amazon reviewer in hopes of a review.

Of course, there’s never a guarantee of a good review. The most you can ask for is an honest one. But if you follow Theo Rogers’ advice, choose your prospect wisely and approach him/her courteously, your chances are much improved. Thank you, Mr. Rogers!

Disclaimer: I received a copy of this book in exchange for an honest review J. 

Purchase How to Get Good Reviews on Amazon: 
 and


AUTHOR INFORMATION:

Theo Rogers combines years of coalface experience on Amazon's website with formal training and qualifications in a range of business and social science disciplines. He's spent literally thousands of hours talking with Amazon reviewers, getting inside their heads, and learning what makes them tick. He's spent almost as many hours observing the carnage that so often takes place on Amazon's forums. In the process he's developed a deep insider's knowledge of the reviewing subculture that's grown up on Amazon's website.

He's also seen a lot of authors and other would-be sellers make the same mistakes in their dealings with that subculture - over and over again.

As a result of his experiences, Theo has come to believe that yes, there is a simple formula that works: a way of dealing with reviewers that's honest, powerful, and extremely effective at winning reviewers over, getting them on your side, and making them actually want to help you.

https://www.facebook.com/TheTheoRogers

Wait! There's more!

Theo Rogers is offering a $100 Amazon gift to one lucky individual! Just check out the Rafflecopter below! Follow Theo's tour here and comment! The more you comment, the better your chance of winning! 



a Rafflecopter giveaway

Have a wonderful weekend, all!
Nona Raines

Hot Contemporary Romance
Edgy ~ Emotional ~ Erotic
www.nonaraines.com


7 comments:

  1. Thanks for that great review, Nona! I've been reading some wonderful ones on this "book tour": I'm starting to feel slightly spoiled!

    I hope you will post your review on Amazon too!

    :-)

    ReplyDelete
  2. Amazon would be great, thank you.Deb P

    ReplyDelete
  3. Nona, I can't see any way of contacting you privately so I'm forced to ask this here. I'm really curious about something: Which points initially seemed counter-intuitive to you?

    ReplyDelete
  4. This book sounds like it should go to the very tippy top of my TBR Pile. Thanks for bringing this here to share with us Non, and thanks Theo for stopping by the Divas blog.

    ReplyDelete

TRR

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